1inch, a decentralized finance (DeFi) platform, has formed a partnership with the Bruce Lee Family Company. The collaboration aims to promote the adoption of DeFi through the “Take crypto seriousLee” campaign, drawing inspiration from Bruce Lee’s philosophy.
The “Take crypto seriousLee” campaign seeks to make crypto and DeFi more accessible and trustworthy. Instead of being viewed solely as a risky investment, the campaign highlights the efficiency and utility of DeFi, much like Bruce Lee’s renowned emphasis on precision.
According to Sergej Kunz, co-founder of 1inch, the partnership has been in the works for nearly three years as a tribute to Bruce Lee’s legacy and as a means to engage more people in DeFi. Kunz also hinted at further projects involving the Bruce Lee brand in the future, indicating that this collaboration is just the beginning.
A key objective of the partnership is to change the public’s perception of crypto. The campaign will feature advertisements and videos in the coming months, connecting Bruce Lee’s philosophy of efficiency with the advantages of DeFi technology.
Kunz also emphasized the importance of establishing clear rules for DeFi, noting that regulations are crucial for ensuring the safety of the space. However, he proposed that these regulations should differ from traditional finance rules and suggested that collaborating with regulators could protect users without stifling innovation.
The roots of the partnership can be traced back to 2019 when the 1inch team attended a hackathon and selected their name, drawing inspiration from Bruce Lee’s “one-inch punch.” This choice symbolized how small, precise actions can produce powerful results, mirroring the impact that 1inch aims to make in the crypto world.
Shannon Lee, Bruce Lee’s daughter, oversees the Bruce Lee Family Company, which preserves her father’s philosophy and legacy. This campaign extends Bruce Lee’s influence into the crypto space, combining the wisdom of the past with modern financial tools like DeFi.
Ultimately, through the “Take crypto seriousLee” campaign, 1inch and the Bruce Lee family aspire to transform the perception of crypto, demonstrating that it can be a reliable and efficient component of the future financial system.