Amazon and Walmart are working on stablecoin projects to improve payment systems.
Sources told The Wall Street Journal that both companies are considering launching their own digital currencies or joining a stablecoin consortium. Their goal is to reduce costs and avoid intermediaries like Visa and Mastercard. These card networks often charge high fees and cause delays in transaction settlements. Using stablecoins could help the companies process payments directly. Blockchain-based systems allow for faster and cheaper transactions by cutting out third-party services.
Retailers Aim to Bypass Traditional Card Networks
The move by Amazon and Walmart to consider stablecoins comes as part of a broader shift in retail. Stablecoins allow merchants to settle transactions almost instantly. Sources close to the matter said both firms are evaluating how digital assets can streamline payments at scale. Unlike bank transfers, stablecoin payments do not rely on clearing houses or card processors. Stablecoins also help reduce the risk of chargebacks and processing delays. These features are especially useful for large companies managing millions of transactions daily.
GENIUS Act Targets Non-Financial Stablecoin Issuers
The US Congress is reviewing the Guiding and Establishing National Innovation for US Stablecoins Act, or GENIUS Act. The legislation could stop non-financial firms from directly issuing stablecoins. The bill has passed committee and is waiting for a full Senate vote. It proposes strict rules for stablecoin reserves, issuance rights, and consumer protections. Amazon and Walmart are not licensed financial institutions. Under the current bill, they would not be allowed to issue stablecoins unless they gain regulatory approval or operate through a banking partner.
Regulatory Agencies Involved in Approval Process
To comply with the GENIUS Act, Amazon and Walmart may need to create or buy a financial entity. This entity would need clearance from the Federal Reserve, FDIC, and US Treasury. Alex Thorn from Galaxy Digital said the process involves several steps.
“They would need to navigate federal approvals before offering a stablecoin product,” he said.
As of now, neither Amazon nor Walmart has released details about blockchain partners or payment systems involved. There are no filings or licenses listed publicly.
Stablecoin Market Reaches $251 Billion
According to DeFiLlama, the stablecoin market is now valued at over $251 billion. Major tokens include Tether (USDT), USD Coin (USDC), and DAI. A stablecoin from Amazon or Walmart would bring these assets into mainstream retail. However, regulatory conditions will likely shape the outcome of any corporate stablecoin launch. Their interest reflects the increasing role of stablecoins in payment infrastructure, especially in large-volume retail systems.