1inch, a decentralized finance
(
DeFi
)
platform, has
partnered with the Bruce Lee
Family Company. The collaboration promotes DeFi adoption through the “Take crypto seriousLee” campaign, drawing inspiration from Bruce Lee’s philosophy.
1inch announced partnership with Bruce Lee on
X
.
What Is the Campaign About?
The goal of the “Take crypto seriousLee” campaign is to make crypto and DeFi more understandable and trustworthy. Instead of being seen as just a risky investment, the campaign shows how DeFi can be efficient and useful, much like Bruce Lee’s famous focus on precision.
Sergej Kunz, co-founder of 1inch, shared that the partnership has been in the works for nearly three years. He described it as a tribute to Bruce Lee’s legacy and a step toward getting more people involved in DeFi. Kunz hinted that this collaboration is just the beginning, with plans for more projects involving the Bruce Lee brand in the future.
One of the key goals of this partnership is to change the way people think about crypto. The campaign will feature ads and videos over the next few months. These will connect Bruce Lee’s philosophy of efficiency with the benefits of DeFi technology.
Kunz also spoke about the importance of having clear rules for DeFi. He explained that regulations can help make the DeFi space safer. However, they need to be different from traditional finance rules. He suggested that working together with regulators could protect users without limiting innovation.
Why Bruce Lee?
The partnership has roots in 2019 when the 1inch team attended a hackathon and chose their name, inspired by Bruce Lee’s “one-inch punch.” This move symbolized how small, precise actions can create powerful results—similar to the impact 1inch aims to have in the crypto world.
Shannon Lee, Bruce Lee’s daughter, runs the Bruce Lee Family Company, which preserves her father’s philosophy and legacy. This campaign extends Bruce Lee’s influence into the crypto space. It will help combining the wisdom of the past with modern financial tools like DeFi.
Above all, through this campaign, 1inch and the Bruce Lee family hope to shift the perception of crypto. They want to show people that this campaign can be a reliable and efficient part of the financial system of the future.